Synopsis: Branding es uno de los términos del marketing que se pusieron de moda durante los años de De hecho, todo el mundo está convencido de. Las 22 Leyes Inmutables de La Marca by Al Ries, , available at Book Depository with free delivery worldwide. Trad. de: The 22 inmutable laws of branding. how to build a product or service into a world-class brand. Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial. Front Cover. Al Ries, Laura Ries.

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Exposed dde Explained by the World’s Two: There are a few major points to make, but I’ll keep it brief. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas. The Law of Fellowship — To develop the category, the leader brand has welcomed the arrival of other brands.

Next you can then try to understand the laws as they would be applied today. Red Bull in energy drinks. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful rise. Then again Costco has a sub-brand eies that is very successful. Ver todas las apps de lectura gratuitas de Kindle.

Las 22 Leyes Inmutables de La Marca

The Law of Color — A brand must use spaces on the opposite color to use its main competitor. A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful. Even Ike and Tina Turner stayed together for almost two decades. And the copy went on to say that aspirin can cause stomach bleeding. A activation email has been sent to you. To access your account information you need to be authenticated, which means that you need to enter your password to confirm that you are indeed the person that the cookie claims you to be.


AltaVista was, but it threw away its leadership by turning its site into a portal. Marketing strategy is a discipline to be trained among everyone that answers an outside phone. Originator of cultured pearls.

Now suppose the next year that same person meets someone who is better looking, wealthier and more fun to be with. While I didn’t agree with everything purported inmugables the authors, I got more insight and value from this book than most things I read about business and the points they make are ‘take home’ and not difficult to apply.

Subscribe to our newsletter Some error text Name. Some recent rallying cries:.

Transform Your Business by Being Remarkable. The Nintendo DS user. If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots. Leaders make similar mistakes. Their consulting jobs have taken them across the globe to work in new emerging markets, evolving markets and in the ever-changing global market.

Prime Now Entrega en 1 hora En in,utables de productos. The rules of thumb IMO remain viable. Hard to believe that there are 22 ‘immutable’ anythings about any topic.

The Law of Change — Marks can be changed, but infrequently and carefully. As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Since I am not inmutab,es marketing professional, I found some of the content valuable.


Hace un buen trabajo a la hora de explicar los principios o “leyes” que expone y los ilustra con ejemplos muchos de ellos conocidos. All across America people are falling in love with their brands.

Yandex was first in Russia. Tapa blanda Compra verificada. The Law of Mortality — No brand will live forever. The same holds true for brands. I’ve read a lot of books on marketing and business and in additional to running my own medical practice for 35 years I serve as a business consultant for all kinds of businesses and organizations.

The Law of the Category — A leading brand should promotion the category, not the brand. I believe that by utilizing these rules, any marketing professional and company can maximize their marketing budgets and assist their companies to increase sales. A young person falls in love and gets married. The Law of Shape — A logo should be designed to meet the eyes.

I’d read the book when it was best seller. It left me looking with ‘new eyes’ at consulting and what makes businesses successful, and that’s usually what I want most for an investment of my time.

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The Law of Singularity —The most important aspect of a brand is its concentration on a single idea. Or the better advertising. Their Web site Ries. La entrada no fue enviada. Disney even made several movies about Herbie, the Love Bug. Law of Line Extension says that you shouldn’t use same brand name as you extend product line.