ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

Author: Fenrill Kazrakree
Country: Costa Rica
Language: English (Spanish)
Genre: Automotive
Published (Last): 20 September 2011
Pages: 133
PDF File Size: 1.14 Mb
ePub File Size: 19.63 Mb
ISBN: 655-3-51219-778-3
Downloads: 60647
Price: Free* [*Free Regsitration Required]
Uploader: Shaktikinos

Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs.

Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application. Its depth also makes it useful as support reading on specialist courses amd modules, such as integrated marketing communications.

Principles of Marketing – Frances Brassington, Stephen Pettitt – Google Books

Include highly engaging bespoke games, animations and simulations to andd students’ understanding, promote active learning and accommodate their differing learning styles. You can also include skills content, your own material and brand it to your course and your institution.

It is a great book to get a basic understanding of marketing and what marketing was. Nobody is smarter than you when it comes to reaching your students. Discussion questions, encourage students to debate and research issues. If you have a separate Marketibg account, please log in using that login name and password.


Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market? My library Help Advanced Book Search. These are drawn from a range of industries, organisations and countries. Account Options Sign in. Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique princippes your course.

Retailers and wholesalers Part VI- Promotion The account you used to log in on the previous website does not contain IRC access.

To continue using the IRC, renew your access now. Personalised Digital Solutions Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs.

Sign in to the Instructor Resource Centre

If you do not have an IRC account, you can request access ot. Personal selling and sales management For educator access, contact your Pearson representative. Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.

Would you like to use the power of MyMarketingLab to accelerate your learning? Students will find this text znd to use with excellent case studies and exercises.

Frances BrassingtonStephen Pettitt.

Pearson – Principles of Marketing, 4/E – Frances Brassington & Stephen Pettitt

The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. End-of-chapter questions to reinforce knowledge.


Information and Communication Technologies in Tourism You have selected an online exam copy, you will be re-directed to the VitalSource website where you can pettift your request View online at VitalSource.

Civil and Environmental Engineering: All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. Help downloading instructor resources. No eBook available Amazon. Comprehensive, detailed and accessible, this book is essential for undergraduate, postgraduate and post-experience students on introductory marketing courses or modules.

From an MSc Marketing Management student. Direct marketing and exhibitions If anf interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Account Manager to create your own package. No eBook available Amazon. Updating your exam copy bookbag….

Read, highlight, and take notes, across web, tablet, and phone. Frances BrassingtonStephen Pettitt.